Gekkeikan Sake: A Brand Story
Learn all there is to know about our favourite sake Gekkeikan, as we take a quick peek inside their company walls.
In case you missed it, we’re all about the sake this month. We’ve just launched our pop up Gekkeikan cocktail menu and we can’t get enough of the stuff. Have you tried the Sake Colada? Delicious! But what makes these drinks so damn delicious? Gekkeikan of course. After all, they are known as producers of the world’s finest sake. Take a look at the history behind this sake powerhouse.
The House of Gekkeikan was founded by a Jiemon Okura is 1637. Okura set up his sake brewery in the quaint town of Fushimi, located at the southern end of the Kyoto Basin. It was and still is well known for its quality water and natural environment. According to Gekkeikan, access to the ideal ingredients combined with a convenient location enabled Okura and his successors’ business to thrive in the years that followed. Did you know the company is still located there today?
In 1905, they introduced the brand name Gekkeikan meaning ‘Crown of Laurel’. It is believed to be a homage to their standard for excellence. A wreath of laurel leaves were worn in ancient Greek or Roman times to symbolize status or victory. Today the laurel crown symbol remains an integral part of their branding.
A FAMILY BUSINESS
This year, the company will be celebrating its 383rd anniversary and throughout all those centuries, it has remained a family run business, passed down from generation to generation.
The youngest head and the 11th successor Tsunekichi Okura, took over the reins when he was just a fresh 13 years old! Despite his young age, he is credited with transforming the business bringing in new technologies and introducing preservative free bottled sake at a time where barreled was still the common practice.
The company is currently headed by Haruhiko Okura, the 14th head of the Okura family.
Having so many years’ experience under their belt, the company decided to build the Gekkeikan Okura Sake Museum in 1982. The idea was to help preserve tools and equipment related to sake production, as well as preserve the history of sake. In 2018 they opened their doors to the public and have since welcomed their 3 millionth visitor!
Head on in and taste some Gekkeikan for yourself! Check out our sake sessions here